Eye Candy - Beauty Company Logo & Branding

I had a great time designing the logo and brand identity for this beauty company. I wanted to avoid the standard clinical look of most beauty brands and inject some fun and personality to stand out and reflect my client and her approach. I took inspiration from old candy brands and mixed it with a more modern clean style often found in the beauty industry.

Something a bit different for me so it was a welcome challenge to tap into a more "girly" side of things!

Thanks for taking the time to view :)