Old School RuneScape - Secrets of the North Logo
As part of the larger Winter Summit live stream we created, I had to create a couple of logos for upcoming content update announcements. One of which was Secrets of the North.
The logo had to be mysterious and magical while having a hint of the northern part of Gielinor (RuneScapes Universe) without giving anything away to players. Also as part of the Old School RuneScape brand style we've created, the logo had to also have a relatively low-poly style without too much detail. I work closely with the artists and video team to ensure both styles are consistent with one another.
Thanks for taking the time to view! :)
4 routes of exploration - these were shortlisted from the many other concepts put together. We agreed on the 4th route.
A mood board created to explain the thinking behind the symbology and typography for the 4 routes.
Some rough initial 3D concepts
Some initial colour exploration. The idea was for the theme to be mysterious, magical and cursed. Purple and green colour theory often gives off this feeling however, it didn't give feel "northern" enough.
Base 3D mesh vs final render. I decided on a magical icey blue for the colour scheme with a mysterious light from behind the plate.
Final render